"as is often pointed out in the Puritan literature, God never commanded "love thy neighbour more than thyself" but only as thyself. Hence self-regard is also it duty. For instance, a man who can make better use of his possessions, to the greater glory of God, than his neighbour, is not obliged by the duty of brotherly love to part with them. " http://homepage.mac.com/abukuma/weberian/weber/world/ethic/pro_eth_note_5.html