> http://www.nm.md/daily/news/2000/11/01.html
Свет мой, зеркальце, скажи...
Считается, что люди, проводящие много времени перед зеркалом, обладают повышенным тщеславием. Опрос, проведенный в 30 странах мира фирмой Ропер Старч Уорлдуайд, показал, что в Южной Америке самыми тщеславными являются жители Венесуэлы, Мексики, Бразилии и Аргентины. 56 процентов венесуэльцев весьма озабочены своим внешним обликом, в Мексике их число составляет 42 процента, в Бразилии - 20 процентов и в Аргентине - 17. Если брать только женщин, то данные опроса свидетельствуют о том, что впереди всех - венесуэлки, а за ними идут российские дамы, опережая мексиканок, южноафриканок и филиппинок. Не отстают от "слабого" пола и венесуэльские мужчины, которые также более всех заботятся о своем внешнем виде. За ними следуют мексиканцы, турки, филиппинцы, жители Саудовской Аравии и снова русские, занимая на сей раз шестое место. В конце списка находятся жители Индии, Малайзии и Испании, от трети до пятой части которых утверждает, что никогда не смотрят на себя в зеркало.
"Забота о красоте понятна, но до определенной степени", - считает врач Мариа Луиса Рихама, президент аргентинской ассоциации эстетического лечения, упрекая аргентинок в том, что многие девушки заходят в подражании моде и своим кумирам слишком далеко, страдая то от обжорства, то от диет. По мнению специалистов, для улучшения своего вида нужно прежде всего хорошо спать, чистить зубы, пить много воды, избегать волнений, тщательно выбирать одежду, заниматься физкультурой и контролировать качество и количество пищи.
по рейтингу человеческого тщеславия "Ропера" россиянки вылезли на топ
>а что бы это значило?
>Вот сижу голову ломаю. :))
>Никак Лучинского с зеркалом не сведу.
>А интересно, так как местные молдавские реалии знаю.
это перепечатка молдавским новостным сайтом краткого инфо с ленты агенств за 2000
Я об этом опросе по радио слыхал, насчет того что наши ж-ны вслед за венесуэльскими первые по тщеславию, но тоже давно, вот зацепил -
>Буду признателен за развернутый комментарий.
дело оказалось не таким уж забавным. С краткой инфо в газетном стиле след идет к Роперу
Roper Reports are renowned around the world as comprehensive reports that provide analysis and intelligence on consumers’ attitudes and behaviours in nearly every aspect of life. There are several report categories:
"Roper Reports US" is based on 20,000 country-wide interviews per year. The results are published weekly in "Public Pulse" short reports that offer comprehensive coverage of virtually every topic that impacts consumers. In addition, there are monthly summaries of the quantitative surveys and the quarterly "Trend-Whys" publication with qualitative reports on the trends.
"Roper Reports Worldwide" is based on interviews of approximately 31,000 consumers in over 30 countries. The study concentrates on national and cultural differences as well as key markets in the respective contexts. This provides a country-by-country global market perspective.
"Roper Youth Report" is dedicated to the target group of children aged eight to twelve ("tweens") and those aged 13 to 17 ("teens"). The study has interviewed 1,000 children and teenagers each year since 1990.
The "Roper Green Gauge" report examines the attitudes of consumers toward their environment and environmentalism and reveals how these views influence purchase decisions. The sample includes a total of 2,000 people over the age of 18.
The Roper Reports are named after Elmo Roper (1900-71), one of the American pioneers in marketing research.
Институт маркетинговых исследований ГфК-Русь - российское дочернее предприятие крупнейшей в Европе и в мире исследовательской компании GfK Group.
GfK - это старейший институт маркетинговых исследований в Европе, основанный в 1925 году в Нюрнберге. В числе его создателей был Людвиг Эрхард, в последующем канцлер Германии и один из «отцов» немецкого экономического чуда.
Наша компания ГфК-Русь тоже была одной из первых организаций по проведению маркетинговых исследований в России в начале 90-х годов. Вместе с нашими заказчиками - индустрией, торговлей, сферой услуг, рекламным бизнесом - мы к сегодняшнему дню уже прошли длинный путь. Этот путь начался с зарождением в нашей стране новых экономических отношений, и затем провел нас через несколько макроэкономических кризисов к возрождению российской экономики в настоящее время.
Задача ГфК-Русь - обеспечение достоверной информацией субъектов современной экономической, социальной и политической жизни в стране. В конечном итоге наша работа должна способствовать повышению конкурентоспособности предприятий за счет все более полного и оптимального удовлетворения запросов потребителя.
Еще одна задача нашей деятельности - развитие самого рынка маркетинговых исследований. Это становится возможным только в случае развития и совершенствования исследовательских технологий, а также взаимодействия с нашими клиентами - пользователями производимой нами информации, обеспечения их надлежащим сервисом.
Наша цель - использование богатого интернационального опыта компании GfK в России, а также его адаптация и развитие в специфических российских условиях. Если вспомнить, что еще 4 года назад доля российских предприятий в числе наших заказчиков едва ли превышала 5%, а сегодня уже достигает 30%, то можно сказать, что эту цель мы в какой-то мере достигаем.
Мне хотелось бы процитировать популярное в нашей компании выражение: «Маркетинговые исследования это - бизнес в Соединенных Штатах, это - индустрия в Великобритании, это - наука в Германии, и это - искусство в России». Вот эти подходы мы стараемся совместить в работе нашей компании. Об этом подробнее Вы узнаете на следующих страницах этого сайта.
ГфК Ропер Репорт
Презентации участников VIII Ежегодной конференции ГфК-Русь "Российские и мировые тренды современного потребительского поведения". Доклады представленны на основе данных международного исследования ГфК Ропер Репорт - глобального интернационального проекта по изучению трендов, социо-культурных ценностных ориентаций, брендов и привычек потребления. Исследование ежегодно проводится в 30 странах мира, в том числе и в России. Результаты исследования позволяют проследить глобальные социо-культурные и потребительские тренды развития общества, а также понять их выраженность в России в сравнении с другими странами. Исследование предоставляет информацию о потребителях с точки зрения их повседневной жизни, ценностей, стилей жизни и поведения. Исследование Roper Report Worldwide регулярно проводится командой GfK Roper Report Consulting с 1997 года и является своего рода путеводителем производителей во всем мире, помогая компаниям понять желания потребителей и прогнозировать их изменения во времени в соответствии с наметившимися тенденциями. За дополнительной информацией обращайтесь к Ольге Сигуновой e-mail: Olga.Sigunova@gfk.com Тел.: + 7 495 937 72 22 доб. 1255 Факс: + 7 495 937 72 33
1. Online исследования потребителей
2. Roper Reports Worldwide - международное исследование потребителей
3. Автомобили
4. Здоровое питание и тенденции потребления напитков
5. Красота и здоровье
6. Молодежь
7. Образ жизни, социальные связи, привычки потребления
8. Основные глобальные тренды потребительской среды и их манифестация в России
9. Отношение потребителей к ведущим глобальным маркам
10. Персональные ценности
11. Покупательское поведение: Россия и Европа
12. СМИ и реклама
13. Тенденции на рынке товаров повседневного спроса
14. Технологии
Там на сайте предлагаются услуги для крупных фирм и кратко выложена методология их подхода на 2007г. Оч.интересно
Ольга Черниченко, Руководитель отдела исследований фармацевтического рынка и здравоохранения ГфК-Русь
"Россиян в большей степени, чем европейцев волнуют проблемы наркомании.
Доля курильщиков в России на 7% больше, чем в Европейских странах и составляет более трети населения.
Жители России меньше занимаются фитнессом, чем жители Восточной и Западной Европы и придают больше значения таким составляющим внешней привлекательности, как модная одежда, косметика и парфюмерия.
Россияне в большей степени, чем европейцы, склонны искать информацию о красоте и здоровье в программах телевидения, и, в меньшей степени, у докторов.
Ослабление зрения, потеря зубов и неспособность к самообслуживанию - основные виды проблем со здоровьем, беспокоящие россиян. При этом около четверти населения РФ не беспокоят проблемы со здоровьем.
Россияне больше довольны своей внешностью, чем европейцы, и, если и хотели бы что-то поменять в своей внешности, то в основном зубы".
Заявка на покупку отчета
"Красота и здоровье"
А вот следы их Глобал рипорт за 2000г (супер обследований ведущихся уже 9 лет),которые в виде огрызка пошли сначала с НЙТ, а потом уже угодили на молдавский сайт
Roper Reports Worldwide: Global Consumers 2000
"Global 2000 Consumer Study"
Study Finds Music Reduces Stress for Most
August 17, 1999 NEW YORK (Reuters)
Listening to music is what most people do to ease stress, with watching television a close second, according to a global study released Tuesday. "Today, we believe music's ubiquity and increasing portability make it the number one stress buster," said Tom Miller, director of the study by Roper Starch Worldwide, which found that 56 percent said music minimized stress. Watching TV at 53 percent was the next most popular way of easing stress, followed by taking a bath or a shower at 49 percent in the study, which covered 30 countries.
Two weeks ago the New York-based marketing, public opinion, advertising and media research group published the first part of its "Global 2000 Consumer Study" showing that all over the world, women suffer more stress than men, especially full-time working mothers with children under age 13.
"When you think of music's cost and its availability via radio, TV, personal CD players, the Internet and so many other new channels of individualized distribution and communication, it's not surprising that more than half the world listens to music to relax," Miller said.
Roper Starch Worldwide said the study in Europe, North America, South America, Asia and one country each in Africa and the Middle East was based on interviews with 1,000 consumers in each country. It said the study is projectable to 1.39 billion people and has a sampling error of plus or minus 4 percentage points for each country. The interviewees were asked which activity out of 24 they prefer to minimize or release stress. Music ranked highest for North America (64 percent) and lowest for developed Asia (46 percent). Making love ranked 16th of 24 stress-easing activities at 11 percent. Among men, 13 percent said they liked to make love to ease stress compared with 9 percent of women. Only 8 percent of respondents said they used relaxation techniques such as yoga or meditation to relieve stress; consulting a psychologist, therapist, counselor or doctor was last on the list, with only 3 percent saying this would release their stress.
Easing stress by watching TV was highest at 62 percent in developing Asia and lowest at 41 percent in Eastern Europe, the researchers found. They said more than half of Western Europeans (58 percent) cited taking a shower or bath as a stress reliever versus 43 percent in developing Asia.
One in three people (34 percent) relaxes by spending time with friends. This activity is most favored by Western Europeans, at 38 percent, compared with Latin America, where 27 percent said they socialized to relax, according to the study.
Other activities covered by the interviews included taking a walk, reading a book, talking on the telephone, a hobby, drinking alcohol and cooking. Markets covered by the study were the national populations of the United States, Canada, Britain, Germany, Netherlands, France, Italy, Spain and Russia; urban populations of Australia, Japan, Hong Kong, Taiwan, Czech Republic, Hungary, Poland, South Africa and Saudi Arabia; and urban populations without lowest income groups of Korea, Malaysia, Thailand, Philippines, China, India, Indonesia, Turkey, Mexico, Argentina, Brazil and Venezuela.
The nations of the world long have been ranked according to the average incomes of their citizens, literacy rates and even how many of their citizens are overweight and how many go hungry. There's now a new top-to-bottom list of countries according to what percentage of their men and women admit to thinking constantly about the way they look. For the people opts to call it a vanity index.
On top is Venezuela, where 65 percent of women say they think about the way they look all the time, as do 47 percent of Venezuelan men. These figures are well beyond the global average, which is 23 percent of women and 16 percent of men who say they think perpetually about the way they look.
The study was conducted by the research-marketing firm Roper, Starch Worldwide and was based on personal interviews with 1,000 people, ages 13 to 65, in each of the 30 countries surveyed.
After the Venezuelans, the most vain men are the Mexicans (40 percent) while the second-place nation in female vanity is Russia, where 51 percent say they're obsessed with their looks. For whatever reason, the men and women of the United States ranked way down on the vanity index, with just 27 percent of American women and 17 percent of American men saying that how they look counts first and foremost in their lives.
When listing those things that most contributed to pleasing looks, the folks surveyed from the various countries tended to agree: a good night's sleep, regular dental care, drinking enough water, minimizing stress, getting sufficient exercise, careful choice of clothing and a good diet. All of these were highly ranked, according to a dispatch from Reuters staff writer Grant McCool.
Way down on the list as far as their contribution to good looks were wearing make-up, professional haircuts and regular skin care.
It has always been an open secret here, though one that is not supposed to be shared with outsiders. So when a recent consumer survey of 30 countries concluded that Venezuelans, men and women alike, are the most vain people in the world, the results were considered a bit embarrassing, but hardly surprising.
''Of course it is true,'' said Marga Bermudez, a salesclerk in a busy beauty products store at a shopping center in a middle-class area here. ''How could it be otherwise? Ours is a country renowned for its beauty queens, and so we are always, always worrying about our appearance.''
Whether gauged by President Hugo Chavez extolling the comeliness of the Venezuelan woman in speeches or the magazines that trace the careers of the growing number of Venezuelan male models who are achieving success abroad, this is a society that sets an extraordinary stock on looking good. Rich and poor, women and men, young and old -- all are expected to make themselves as attractive as possible, no matter what the cost to their pocketbook or body.
According to the market research study, 65 percent of Venezuelan women and 47 percent of men admitted that they think about their looks ''all the time.'' Russian women, at 51 percent, and Mexican men, 40 percent, finished second in the survey, conducted last year by Roper Starch Worldwide, while just 27 percent of American women and 17 percent of American men were recorded as saying that their appearance was always on their minds.
To Osmel Sousa, those findings merely prove that Venezuelans have more discerning tastes than other mortals. Mr. Sousa may well be in a position to know: as director of the Miss Venezuela pageant he is ''the Pygmalion of our national mythology,'' in the words of the sociologist Tulio Hernandez, and the one person most responsible for establishing the ideals of physical attractiveness for which Venezuelans aim.
''You can find vain people everywhere, but I don't think the Venezuelan people as a whole are especially vain,'' he said in an interview here, cutting a dapper figure himself in a white suit and white shoes. ''What you have here is people paying a lot of attention to and investing a lot of effort in their personal appearance, in looking good and dressing well. We're not vain here so much as we are lovers of beauty.''
Maybe so, but the effort to cultivate an attractive exterior seems to go to unusual lengths here, compared even with other Latin American countries that have a narcissistic image, such as Brazil or Colombia. A Spanish businessman, for instance, said that of the three maids who work in his household, two have already had plastic surgery and the third is saving up money for an operation, a phenomenon that he said would be ''unthinkable'' in his native land.
''The day before the election, I had to work until midnight,'' recalled Souky Villalobos, a 25-year-old hairdresser who works at a chic upscale salon, referring to the July 30 presidential vote here. ''My customers knew that they were going to have to stand in line for several hours to vote the next day, and they wanted to make sure they looked good while they were waiting.''
Despite the country's vast oil wealth, more than 80 percent of Venezuela's population of 23 million people continue to live below the poverty line. Yet when it comes to looking their best, there seems to be little difference between the rich and the much poorer.
''Board a bus even in the most humble of neighborhoods, and it reeks of perfume,'' said Gladys Duque Cabrera, a hairdresser in Catia, a working-class area here. ''Venezuelans would rather not eat than not look elegant.''
Indeed, market researchers here estimate that the average Venezuelan household spends a fifth of its income on personal care and grooming products.
Last year, the Venezuelan economy contracted by more than 7 percent as a result of the worst recession in years, but while sales of some basic foodstuffs fell, several companies actually reported increases in sales of cosmetics and similar products.
''When times are bad, you want to look good,'' explained Alberto Armas Crespo, a construction worker, showing a reporter the cologne he carries in his lunch box. ''Otherwise where is the fun in living?''
Many reasons have been offered to explain why the cult of beauty is more intense here than elsewhere. More often than not, the explanations end up focusing on the longstanding national obsession with beauty pageants and the distraction they provide from a host of social and economic problems.
''You show your passport when you go overseas, and the immigration agents always say 'Oh, you're from the country of the beauty queens,' '' said Andreina Fuentes, 33, a museum employee. ''It's difficult to be a woman anywhere, but there is added stress in being a Venezuelan woman because you are expected to look perfect on every occasion.''
As Mr. Hernandez sees it, ''the apprenticeship process'' of being obsessed with one's personal appearance ''begins at the most tender of young ages, with the election of a Carnival queen in every classroom of every school.'' Sports teams, private clubs, and professional associations also elect their beauty queens, not to mention ''neighborhood, city and state fairs and festivals,'' he added, and even the occasional women's prison.
''Maybe we bear a bit of the blame,'' Mr. Sousa conceded. ''The contest is something that is always promoted for many months before the event and sets standards of how to look good and encourages the public to rate the girls in terms of their attractiveness.''
In recent years, a ''Mr. Venezuela'' pageant has also become popular. Though it may only be a coincidence, a simultaneous surge in the number of men enrolling in aerobics and other exercise programs, tinting their hair and using colognes has been reported.
''Our women are so beautiful that you are in danger of being overshadowed when you are standing alongside them,'' said Alejandro Otamendi, a 25-year-old security guard. ''So yes, it is only natural that men should also paying more attention to the way they look.''
A recent museum exhibition here brought the national fascination with beauty under critical scrutiny. Called ''90-60-90,'' the metric equivalent of the 36-24-36 figure that is considered to be the feminine ideal here, it drew record crowds to see items that included photographs of ''Miss Cloaca,'' a contestant in an imaginary ''alternative'' Miss Venezuela pageant, as well as a work made from the fat extracted from liposuction operations.
But it was the display of the four Miss Universe and five Miss World crowns won by Venezuelan beauty queens that seemed to most fascinate the public. ''To the extent that the country sinks into poverty and violence,'' Alfons Hug, a curator, told the daily El Nacional when the show opened in May, ''the star of the Miss rises higher, shines brighter and gains importance in society.''