The following statements apply in limited, general, and cold war:
In a foreign internal defense situation, avoid propaganda that places the host country in a secondary position. US Army psychological operations support host country efforts.
Do not use terms, weights, or measures that are foreign to the target audience.
Do not translate directly from English to a foreign language.
Instead, give the linguist an idea or concept and have the concept phrased in the local language.
Do not add credence to enemy propaganda through words or actions.
Make definite positive statements.
Avoid the negative.
Do not appear uncertain.
When preparing messages for dissemination, follow the rule that any statement or action which can be misinterpreted will be misinterpreted.
Do not distribute propaganda that can be easily altered by the enemy to their advantage.
Avoid themes to which host country and enemy troops are equally vulnerable.
Do not insult or anger the target audience. Keep their minds open and their emotions friendly.
Do not use strong threats. Use threats only to meet or arouse a need, and present them as facts.
Do not give free publicity to enemy atrocities in the host country. Use enemy atrocities to gain sympathy abroad.
Keep all promises; if uncertain of ability to deliver, don't promise.
Security permitting, warn civilians of impending artillery fires, naval gunfire, and aerial bombardment. https://psywarrior.com/propplan.html
Do not give free publicity to enemy atrocities in the host country. Что амеры имели в виду? Что о выдуманных зверствах противника нужно врать там, где не могут поймать на вранье, а не непосредственно в зоне конфликта?